Bel Allard (Call Allard)

23 July t/m 4 September 2016

In the Tschumi Pavilion on the Hereplein, and spread throughout the city, a phone number is on display until 4 September. If you call the number, you will get Allard Medema himself on the line. This could be Allard 'live' or a menu of choices. It is an experience in which Allard takes you along with him in a friendly, disarming manner. Calls can be made 24/7. The question is whether Allard will always answer the call himself. On the roundabout at the Hereplein, you can do an audio experience around the Tschumi Pavilion in which you, the caller, are the centre of attention. The work can also be experienced remotely. And by that we really do mean all over the world. If you're not in the Hereplein area, you can call for a quotation, a joke, or treat yourself to a little self-love, during a mirror exercise.